Journal of Marketing News, June 2021

Introduction

Webinar, new issue, just accepted

POSTING TYPE: Journal News

Author: Christine Moorman

Journal of Marketing News, June 2021


July 7, 2021 Journal of Marketing Webinar, 1PM Eastern

Sign up to participate

  • Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani, “The Concept of Authenticity: What It Means to Consumers,” Journal of Marketing, 85 (4), 1-20.
  • Boas Bamberger, Christian Homburg, Dominik M. Wielgos, “Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance,”

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July 2021 Issue, Journal of Marketing


Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani


Roland T. Rust, William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, Timur Chabuk


Daria Dzyabura, Renana Peres


Kellen Mrkva, Nathaniel A. Posner, Crystal Reeck, Eric C. Johnson


Elham Ghazimatin, Erik A. Mooi, Jan B. Heide


Yanmei Zheng, Joseph W. Alba


Jing Li, Xueming Luo, Xianghua Lu, Takeshi Moriguchi


Aekyoung Kim, Felipe M. Affonso, Juliano Laran, Kristina M. Durante


Katrijn Gielens, Els Gijsbrechts, Inge Geyskens

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Recently Accepted Papers Forthcoming in the Journal of Marketing


Boas Bamberger, Christian Homburg, Dominik M. Wielgos


Daiane Scarabato, Bernardo Figueredo


Isabel Eichinger, Martin Schreier, Stijn M.J. van Osselaer


Nita Umashankar, S. Cem Bahadir, Sundar Bharadwaj


Kamel Jedidi, Bernd H. Schmitt, Malek ben Sliman, Yanyan Li


Gautham G. Vadakkepatt, Sandeep Arora, Kelly D. Martin, Neeru Paharia


Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill, Paul D. Bliese


Vishal Narayan, Shreya Kankanhalli


B.J. Allen, Richard T. Gretz, Mark B. Houston, Suman Basuroy


Tim Hill, Robin Canniford, Giana Eckhardt


Nathalie Harz, Sebastian Hohenberg, Christian Homburg


Franklin Shaddy, Anuj K. Shah


Jonathan Zhang, Chunwei Chang, Scott Neslin


TI Tongil Kim, Sandy D. Jap


Kathleen Seiders, Andrea Godfrey Flynn, Gergana Nenkov


Yanhao “Max” Wei, Jinhoon Hong, Gerard J. Tellis


Alireza Golmohammadi, Taha Havakhor, Dinesh Gauri, Johann Comprix


Qiang Zhou, B.J. Allen, Richard Gretz, Mark Houston


Xing-Yu (Marcos) Chu, Chun-Tuan Chang, Angela Y. Lee


Blair Kidwell, Jonathan Hasford, David Hardesty, Broderick Turner, Alex R. Zablah


Seoungwoo Lee, Jie Zhang, Michel Wedel


Hean Tat Keh, Di Wang, Li Yan


Raji Srinivasan, Gulen Sarial-Abi


Yong-Chin Tan, Sandeep Chandukala, Srinivas Reddy

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Call for Manuscripts: Marketing in the Healthcare Sector, Special Issue of the Journal of Marketing. Submission Deadline: July 1-November 1, 2021.

Healthcare is vital to our interconnected world. As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of its fundamental role. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or is challenged by its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. This Journal of Marketing Special Issue is dedicated to promoting research on healthcare marketing with the goal of improving knowledge of this critical research domain.

  • Review the call for papers, including relevant topics, types of papers, and editorial review process.
  • Watch videos from a group of leading scholars sharing their views on unanswered questions facing marketing in the healthcare sector.​ Participants include Leonard Berry, Punam Keller, Irina Kozlenkova, Cait Lamberton, John Lynch, Detelina Marinova, Vikas Mittal, Maura Scott, Steve Shugan, Jagdip Singh, Hari Sridhar, S Sriram, and Rick Staelin. Thanks to Hayoung Cheon (University of Michigan) and Nah Lee (Duke University) for writing up the associated summaries.

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