Teaching Innovations in Marketing
Introduction
Responding to Challenges, Special issue of Marketing Education Review; Deadline 15 Aug 2021
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Calls: Journals
Author: Pia Albinsson
Call for Papers – Summer 2022 Innovation Issue
Submission deadline: August 15, 2021
Responding to Challenges: Teaching Innovations in Marketing
Guest Editors:
- Pia A. Albinsson, Appalachian State University ( albinssonpa@appstate.edu)
- Lucy Matthews, Middle Tennessee State University ( lucy.matthews@mtsu.edu)
Submissions will be accepted from April 15, 2021 via ScholarOne Manuscripts –
As marketing educators, we constantly have to face and respond to challenges in the global marketplace. This global pandemic and the ongoing climate crisis continue to bring uncertainties and changes to various consumer behavior and marketing processes throughout the value chain. These sudden changes force marketing educators to design and rely on new teaching methods, technologies, and innovations to engage with our students. This issue Responding to Challenges: Teaching Innovations in Marketing will feature the best of the best of teaching innovations in marketing. Submissions may focus on instruction related to any aspect of marketing, from any marketing-related course, at either the graduate or undergraduate level. Papers should clearly explain how the innovation is both novel and effective in addressing the pedagogical challenge or opportunity identified. Papers should also clearly articulate how readers could adopt the innovation in their marketing classrooms.
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