Cultural Orientation
Introduction
Xiaoling Guo and Yinlong Zhang seek studies related to the role of cultural orientation in the relationship between customer loyalty and financial performance
POSTING TYPE: Dialog
Author: Xiaoling Guo
Dear colleagues,
I am conducting a meta-analysis project with Yinlong Zhang (UT San Antonio). We are seeking published and unpublished studies related to the role of cultural orientations in the relationship between customer loyalty and financial performance for a meta-analytic review project. We welcome papers employing different research designs (e.g. experiments, surveys, panel data, etc.). Should you have any work on the topic, we would be happy to include it in our study.
Kindly send your relevant studies and/or results to xiaoling.guo@uibe.edu.cn
Thanks,
Xiaoling guo
Professor
Business School, University of International Business and Economics