Res Apps Mar
Introduction
Recherche et Applications en Marketing, 36(2)
POSTING TYPE: TOCs
Breaking the ice with a joke: The relief-inducing property of humor and its effect on sellers’ performance
—Renaud Lunardo, Laurent Bompar, and Camille Saintives [] []
Talking about my generation: How values shape luxury consumption
—Julia Pueschel, Béatrice Parguel, and Cécile Chamaret [] []
Reducing obsolescence practices from a product-oriented PSS perspective: A research agenda
—Pauline Munten, Joëlle Vanhamme, and Valérie Swaen [] []
Foundations and evolution of Recherche et Applications en Marketing: A shared adventure
—Bernard Pras [] []
My experience as Editor-in-Chief of Recherche et Applications en Marketing: The memory of a pioneer
—Joël Jallais [] []