J Mar
Introduction
Journal of Marketing, 85(4)
POSTING TYPE: TOCs
The Concept of Authenticity: What It Means to Consumers
—Joseph C. Nunes, Andrea Ordanini, and Gaia Giambastiani [] []
Real-Time Brand Reputation Tracking Using Social Media
—Roland T. Rust, William Rand, Ming-Hui Huang, Andrew T. Stephen, Gillian Brooks, and Timur Chabuk [] []
Visual Elicitation of Brand Perception
—Daria Dzyabura and Renana Peres [] []
Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge
—Kellen Mrkva, Nathaniel A. Posner, Crystal Reeck, and Eric J. Johnson [] []
Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing
—Elham Ghazimatin, Erik A. Mooi, and Jan B. Heide [] []
Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
—Yanmei Zheng and Joseph W. Alba [] []
The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?
—Jing Li, Xueming Luo, Xianghua Lu, and Takeshi Moriguchi [] []
Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
—Aekyoung Kim, Felipe M. Affonso, Juliano Laran, and Kristina M. Durante [] []
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment
—Katrijn Gielens, Els Gijsbrechts, and Inge Geyskens [] []