J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 12(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Moderating effect of brand commitment on apparel brand prestige in upward comparisons
—Ken Kumagai & Shinya Nagasawa [] []
Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions
—Saheli Goswami & Gargi Bhaduri [] []
Strategic profile for positioning eco-apparel among mainstream apparel consumers
—Saugat Neupane, Ranga Chimhundu & Eric Kong [] []
Capturing sustainable fashion purchase behavior of Hispanic consumers in the US
—Lizhu Davis & Chitra Dabas [] []
The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth
—Bo Ra Joo & Juanjuan Wu [] []
Foreign brands of course! An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
—Nadine Khair, Elizabeth Lloyd-Parkes & Jonathan Deacon [] []