Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 15(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Effect of service quality on doctor’s satisfaction and prescribing behavior in pharmaceutical supply chain – a study with reference to a major Indian pharmaceutical company
—Uma Maheswari Devi Parmata, Surya Prakash Chetla []
Free flu shots vs herd immunity in flu vaccination advertising: the interaction of attribute type and message sidedness on flu vaccination judgment
—Kenneth Eunhan Kim []
Determinants and consequences of brand credibility: a case study in the pharmaceutical industry
—Cristela Maia Bairrada, João Fontes da Costa, Rui Manuel Santos, Arnaldo Coelho []
Vulnerability of poorly literate adult consumers regarding over-the-counter drugs
—Juliana Reis Bernardes, CecÃlia Lima de Queirós Mattoso, Marco Aurelio Carino Bouzada, Claudia Affonso Silva Araujo []
Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana
—Gordon Abekah-Nkrumah, Maame Yaa Antwi, Stephen Mahama Braimah, Charles Gyamfi Ofori []
Willingness to pay for traditional, complementary and alternative medicine (TCAM) among Malaysian adults
—M.Z.Y. Koh, Yen-Nee Goh []
Consumers’ usage and adoption of e-pharmacy in India
—Mallika Srivastava, Madhur Raina []
Impact of interpersonal justice and information accuracy in a pharmaceutical supply chain: a survey-based analysis
—Changjoon Lee []