Euro J Mar

Introduction

European Journal of Marketing, 55(13)

POSTING TYPE: TOCs


Gender stereotypes in advertising have negative cross-gender effects
Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal, Hanna Berg []

Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction
Magnus Söderlund, Eeva-Liisa Oikarinen []

An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing
Bodo Steiner, Moritz Brandhoff []

Local food sales and point of sale priming: evidence from a supermarket field experiment
Ružica Brečić, Dubravka Sinčić Ćorić, Andrea Lučić, Matthew Gorton, Jelena Filipović []

Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics
Sarah Jane Flaherty, Mary McCarthy, Alan M. Collins, Claire McCafferty, Fionnuala M. McAuliffe []