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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits

Author: Christine Moorman

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Better Marketing for a Better World Forum: Economic and Social Empowerment

Wednesday, June 16 from 12pm – 2pm (ET):

The Journal of Marketing Special Issue on Better Marketing for a Better World (BMBW) launched an initiative to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.

This forum will focus on economic and social empowerment, and explore how we can better leverage the power of marketing to contribute to this objective. In the first hour, authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research. In the second hour, participants will be invited to an intimate discussion and networking opportunity with the authors and other scholars and practitioners to discuss research questions and directions to help marketing contribute in this field. Please join the editors if you want to learn more, engage with the authors, or simply listen.

Participating authors:

• Stephen Anderson, Pradeep Chintagunta, Frank Germann, and Naufel Vilcassim, “Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda”
• Madhu Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny, “Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces”
• Emily Garbinsky, Nicole Mead, and Daniel Gregg, “Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets”