MMA 2021
Introduction
Marketing Management Association, 13-15 Oct 2021; Deadline 14 Jun
POSTING TYPE: Calls: Conferences
Author: Ursula Sullivan
The 2021 Marketing Management Association Fall Educators’ Conference deadline is less than a week away: Monday, June 14, 2021! The attached Call for Papers (below) includes much of the information you need to request to be a panel participant or to submit a position or refereed paper. Thanks to everyone who has already done so!!
Don’t forget to visit the Fall Conference website where you can see more information about the various competitions as well as the pre-conference workshops (included in your registration):
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Finally, if you are interested in helping with reviewing any competitive papers or serving as a session chair, please make sure to note that information in the submission link. Your help is very much appreciated!!
If you have any other questions or suggestions, please contact Takisha Toler at ttoler@mmaglobal.org or Ursula Sullivan at FallConference@mmaglobal.org.
2021 MMA Fall Educators’ Conference
October 13-15, 2021
~ Call for Papers ~
Conference Theme: “Diversity for a New Decadeâ€
The world has begun a rapid progression and change over the last 2 years, and 2021 is a year in which the expectations of new perspectives are essential. Not only do we have to look at a new normal in academia, we must also begin to investigate how diversity impacts all facets of the new decade. Faculty are teaching using diverse methods in classrooms of diverse student populations. Research is now looking at diverse perspectives, and companies are seeking new ways to engage a diverse world. As the Marketing Management Association, we want to help explore diversity in all its forms with each of you and share our combined knowledge to ensure that the marketing discipline continues to lead during the new decade. Join us as we go virtual for the Fall 2021 MMA Educators’ Conference to finding understanding in these diverse times!
Panel & Special Session Submissions
Want to Join a Panel at the 2021 MMA Fall Educators’ Conference? Or Propose a Special Session? Below you will find a list of possible session/panel topics.
To Join a Panel you will select your top 3 choices. Based upon the responses we receive you will be placed on a panel with 3-4 other co-presenters. A session chair for your group will be in touch to get everyone connected and organized. As a group, you may propose a compelling title for your session (this is optional). Additionally, you may submit a panel position paper as a group or individually to be included in the conference proceedings (again, this is optional).
To Propose a Special Session for this year’s conference, submissions should include: (1) Proposed Session Title, (2) Brief description of the topic and what the session will entail, (3) Reason you believe the membership will find interest in this topic, and (4) a list of individuals who will be participating in this session (name, affiliation, and email needed). If accepted, authors can publish a Panel Position paper to appear in the Conference Proceedings (optional).
All panelists and special session participants must register and attend the conference.
SAMPLE TOPICS FOR PANELS AND SPECIAL SESSIONS
Teaching
- Creativity in Marketing Education
- Learning Strategies or Activities
- Business Case Development & Delivery
- Social Media Learning Strategies
- Group Projects or Presentations
- Creative Internships
- Innovative Global Experiences
- Simulation-Based Learning
- Online Teaching Techniques
- Client-Based Learning Projects
- Diversity, Equity, Inclusion and Social Justice in the Classroom
Research
- Consumer Behavior & B2B
- Social Media & Digital Marketing
- Marketing Education
- Cross-Cultural, Ethics & Social Responsibility
- Services, Sales & Retailing
- Advertising & Promotions
- Sports, Events & Recreation Marketing
- Branding, Strategy & Research
- Undergraduate Student Marketing Research
- Diversity, Equity, Inclusion and Social Justice Research
Service
- Incorporating Ethics & Social Responsibility
- Curriculum & Program Development Initiatives
- Community Service & Outreach Programs
- Diversity, Equity, Inclusion and Social Justice Initiatives
Position Paper Submissions
Position papers are limited to 3 double-spaced pages using 12-point font. Documents must be submitted in Microsoft WORD format. Submissions should include: (1) Introduction of the problem you will explore in your presentation, (2) A brief context for the situation – this may or may not include references, (3) Your solution (what was done) or recommended course of action (what should be done), (4) Challenges or alternative perspectives, and (5) Suggestions for future research or exploration needed. Submission will require each author’s name, affiliation, email and a list key words.
Refereed Paper Submissions
Refereed papers are limited to 15 double-spaced pages using 12-point font including references, tables and figures. Documents must be submitted in Microsoft WORD format. Authors must avoid revealing their identities in the body of the paper. Include the title of the paper on the first page of the manuscript, followed by a single-spaced 150-word abstract. The body of the paper immediately follows the first page, double-spaced, APA reference style. Papers not adhering to these guidelines will be returned. Submission will require each author’s name, affiliation, email, abstract and a list key words. The best refereed paper will be awarded a $500 prize at the conference.
How to Submit
Submit papers at by June 14, 2021. Please note that each category submission must be done separately using the link above. At least one author must register by October 12, 2021 to be included in the agenda, and must attend and present to be included in the final proceedings. An author must be present, if selected, to receive the best paper award.
Please see detailed conference and registration information at: Contact Takisha Toler at takisha@mmaglobal.org with additional questions.