ÂÜÀòÉç¹ÙÍø

Digital Pricing Strategy

Introduction

Capturing Value from Digital Innovations, Book chapter deadline 31 Dec 2021

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Other

Author: Andreas Hinterhuber

2022 Routledge Book Contributor’s Guidelines

Book Concept:

Title:                    Digital Pricing Strategy: Capturing Value from Digital Innovations

Structure:           20 to 30 chapters of 10 to 15 pages each with visuals.

Word Target:     100,000 max.

Book Positioning:

This is a transformation book linking value, pricing, and digital business models. Our intention is to collect best-in-class knowledge, concepts, methods, and case studies in the area. The field of digital transformation is fast-moving and new technologies are disrupting the business world. We want to do the same with value and pricing management. As a group of thought leaders and thinkers, we need to define the future of the value and pricing discipline and link it to digital innovations.

This book has six main sections:

  • Pricing as a Force of Digital Transformation
  • Value-based Pricing of Digital Innovations
  • Subscription-based Pricing
  • The Value and Pricing of Data
  • Pricing in Platforms and Marketplaces
  • Pricing Technologies in the New Normal

The target audience for this book project includes students in business and technology programs, business professionals involved in digital transformations, and pricing professionals supporting digital innovations.

Categories of Contribution:

  • Robust research report from customer or from industry (pricing power, impact, ROI).
  • Literature reviews on specific topics related to one of the sections.
  • Results of experiments and pilot projects.
  • Case studies from digital transformation, projects, or deployment (non-anonymized is preferred).
  • Expert interviews focused on critical topics in one of the sections.

Required in Each Chapter/Contribution:

Routledge specifically requested the following content for each chapter/contribution:

  • Chapter Key Objectives listed with bullet points (3 to 5)
  • Chapter Key Summary Points and Learning (3 to 5)
  • Chapter Key Questions (3 to 5)
  • 1 or 2 short case studies or practical examples
  • 5 Multiple-choice Test Questions for Professors to Use
  • 3 Summary Slides in PowerPoint using the provided template.

Chapter Review

The two Editors oversee the gathering of contributions and provides detailed review and feedback for both format and content. The following criteria are used to review and approve contributions:

  • Novelty: we are looking at new content in line with the goal of visioning and creating the future of value and pricing management.
  • Relevancy: we welcome chapters that are related to the content of each section of the book.
  • Completeness: we aim to provide a complete picture of the covered topics.
  • Illustrations and Case Studies: we want to provide both theoretical and practical knowledge.

Format and Style

  • Times new roman, 12 points, double line spacing.
  • Normal margins with 1 inch all around.
  • No footnotes please: no header and no footer.
  • Section headers are in bold and upper case.
  • Academic reference style in end note using APA 6th Located at the end of the paper.
  • Recommended length: 10 to 15 pages.
  • Tables, figures, and illustrations must look like this and have a caption.

Figure 1: The Go-to-market Sequence

  • Figure and table must be in black-and-white and in Times New Roman font and size 12 and must be submitted in a separate PowerPoint document. They must be referenced in the body of the paper.
  • Figures, visuals, and pics need to be original work by the contributor. If you borrow from someone else, you need to ask permission to re-use in writing.

Required Approval & IP

  • If you are using some else’s visuals or artwork, you must obtain written approval to do so.
  • Practitioners sharing success or case studies need to secure internal approvals to publish.
  • All IP and trademarks from contributors remain the property of the contributors. This will be mentioned at the beginning of the book and can be repeated in each chapter when needed.

Timeline

The deadline for publication is Q2 2022. Deadline for first submission of the contribution is 12/31/2021. Submission of the revised and final paper is 02/28/2022.

Please direct any questions to Stephan Liozu at sliozu@gmail.com and/or Andreas Hinterhuber at andreas.hinterhuber@unive.it