Soc Mar Quart
Introduction
Social Marketing Quarterly, 27(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Case Studies
Using Co-Design to Create Community Advocacy for Biosecurity Behavior Change
—Phill Sherring [] []
Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma
—Joya Kemper and Ann-Marie Kennedy [] []
Research and Evaluation
What Causes Social Marketing Programs to Fail? A Qualitative Study
—M. Bilal Akbar, Liz Foote, Clidna Soraghan, Rachael Millard, and Fiona Spotswood [] []
Influencing the Intention to Adopt Anti-Littering Behavior: An Approach With Modified TPB Model
—Jagwinder Singh and Ranjit Kaur [] []
Antecedents of Green Purchasing Behavior in the Arabic Gulf
—Yasmeen Elsantil [] []
Drivers of Middle-Class Consumers’ Green Appliance Attitude and Purchase Behavior: A Multi-Theory Application
—Nombulelo Dilotsotlhe and Helen Inseng Duh [] []