J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 31(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Charitable giving to college athletics: the role of brand communities in choosing how much to give
—Deborah Kelly & Adriana Vamosiu [] []
Empirically examining the psychological mechanism of a loved and trusted business school brand
—Sumanjit Dass, Sapna Popli, Abhigyan Sarkar, Juhi Gahlot Sarkar & Muddu Vinay [] []
Closing the loop: co-designing with students for greater market orientation
—Mollie Dollinger & Jessica Vanderlelie [] []
Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)
—Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja [] []
From boots to books: consumer attitudes toward veterans support by higher education institutions
—C. B. Ward, R. V. Srivastava, D. Roy, L. M. Matthews, D. R. Edmondson & T. Graeff [] []
Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)
—Kashif Farhat, Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh [] []
Branding the university: building up meaning through ideological oppositions
—Benoit Cordelier, Consuelo Vasquez & Sergi Viviane [] []