J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 42(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Devil or Angel on My Shoulder? Vice and Virtue in Advertising
It’s Time for TGA: Truly Good Advertising |
—Micael Dahlen [] []
Truly Bad Advertising: The Badder, the Better
—Stephen Brown [] []
The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence
—Shiyun Tian & Jo-Yun Li [] []
Marketing Professionals’ Views on Online Advertising Fraud
—Krisztina Rita Dörnyei [] []
Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers
—Matthew Pittman, Glenna L. Read & Jie Chen [] []
Insights about the Ethical and Moral State of Advertising Practitioners
—Pam Richardson-Greenfield & Carrie La Ferle [] []