Intl J Info Man
Introduction
International Journal of Information Management, 56
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Special issue: When Information Technology Meets Marketing: Value-creation Along the Customer Journey
Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’
—Sanjit K. Roy, Richard L. Gruner, Eleonora Pantano [] []
Digitally mediated value creation for non-commodity base of the pyramid producers
—Rishikesan Parthiban, Israr Qureshi, Somprakash Bandyopadhyay, Saravana Jaikumar [] []
Identifying influencers on social media
—Paul Harrigan, Timothy M. Daly, Kristof Coussement, Julie A. Lee, Geoffrey N. Soutar, Uwana Evers [] []
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
—Dimitrios Buhalis, Katerina Volchek [] []
The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
—Kai Kang, Jinxuan Lu, Lingyun Guo, Wenlu Li [] []