Intl J Info Man
Introduction
International Journal of Information Management, 59
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Special issue: Digital Marketing
Guest Editorial: A special section on digital marketing
—Hatice Kizgin, Anabel Gutierrez, Bhavini Desai, Delia Vazquez, Nripendra Rana [] []
Segmenting the audience of a cause-related marketing viral campaign
—ElÃsabet Mora, Natalia Vila-Lopez, Inés Küster-Boluda [] []
Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail
—Zofija Tupikovskaja-Omovie, David Tyler [] []
Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
—Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Can [] []
Online video channel management: An integrative decision support system framework
—Stephen L. France, Yuying Shi, Mahyar Sharif Vaghefi, Huimin Zhao [] []
Setting the future of digital and social media marketing research: Perspectives and research propositions
—Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang [] []