AAA Best Articles
Introduction
The American Academy of Advertising announces 2020 best articles for J Adv, J Interactive Adv and J Current Issues Res Adv
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News
Author: Herbert Jack Rotfeld
At their recent annual conference, the American Academy of Advertising announced the selection of 2020 best articles in their three journals, with the articles available for free access for the remainder of the year.
The Journal of Current Issues and Research in AdvertisingÌý2020 Best Article is:
Eric Haley (2020) , “Consumer Sense Making of Political Front Group Messages,”ÌýJournal of Current Issues and Research in Advertising, 41 (2), 160-170.
The article is available for free access through the remainder of this year by clicking:
TheÌýJournal of AdvertisingÌý2020 Best Article is:
Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin, Russell N. Laczniak, (2020),Ìý“Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation,”ÌýJournal of Advertising, 49 (3), 292-308
The article is available for free access through the remainder of this year by clicking:
TheÌýJournal of Interactive AdvertisingÌý2020 Best Article is:
Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim (2020), “Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers,” Journal of Interactive Advertising, 20 (1), 47-59
The article is available for free access through the remainder of this year by clicking: