Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 22(3)
POSTING TYPE: TOCs
Special issue: New Challenges in Brand Management
Factors affecting consumers’ willingness to buy private label brands (PLBs)
—Rasha H.A. Mostafa, Reham I. Elseidi []
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
—Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey []
Store brand adoption and penetration explained by trust
—Paraskevi P. Sarantidou []
Understanding lovemark brands
—Apostolos Giovanis, Pinelopi Athanasopoulou []
Exploring and consolidating the brand personality elements of the political leader
—Varsha Jain, Meetu Chawla, B.E. Ganesh, Christopher Pich []
New challenges in brand management
—Cleopatra Veloutsou, Elena Delgado-Ballester []