Mar Letters
Introduction
Marketing Letters, 32(2)
POSTING TYPE: TOCs
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic
—Elizabeth A. Minton, Frank G. Cabano []
How limited consumption experiences affect word of mouth
—Christina Saenger, Veronica L. Thomas []
The Chief Marketing Officer: an antidote to myopic earnings management practices
—Preetinder Kaur, Sridhar N Ramaswami, Raghuram Bommaraju []
Text is gendered: the role of letter case
—Aekyoung Kim, Sam J. Maglio []
All that glitters is not gold: when glossy packaging hurts brand trust
—Yegyu Han, Mario Pandelaere []
The role of betrayal in the response to value and performance brand crisis
—Ilaria Baghi, Veronica Gabrielli []
Consumer responses toward symmetric versus asymmetric facial expression emojis
—Ganga S. Urumutta Hewage, Yue Liu, Ze Wang, Huifang Mao []
Emotion regulation in the marketplace: the role of pleasant brand personalities
—Rebecca K. Trump, Kevin P. Newman []
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
—Stephan Olk, Dieter K. Tscheulin, Jörg Lindenmeier []