J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 15(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Flow matters: antecedents and outcomes of flow experience in social search on Instagram
—Leslie Cuevas, Jewon Lyu, Heejin Lim []
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda
—Barbara Barney-McNamara, James Peltier, Pavan Rao Chennamaneni, Keith Eric Niedermeier []
Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence
—Zheshi Bao, Dongdong Wang []
The impact of storytelling in creating firm and customer connections in online environments
—Elyria Kemp, McDowell Porter III, Nwamaka A. Anaza, Dong-Jun Min []
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
—Elizabeth H. Manser Payne, James Peltier, Victor A. Barger []
The role of perceived social media agility in customer engagement
—David Gligor, Sıddık Bozkurt []
New frontiers and future directions in interactive marketing: Inaugural Editorial
—Cheng Lu Wang []
You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos
—Nieves GarcÃa-de-Frutos, Antonia Estrella-Ramón []
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media
—Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim, William Reeves []