J Mar Man
Introduction
Journal of Marketing Management, 37(7/8)
POSTING TYPE: TOCs
Special Section: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches
Advancing spillover research: behavioural, contextual and temporal approaches
—Danae Manika & Diana Gregory-Smith [] []
A theorisation of discrete emotion spillovers: an empirical test for anger
—Paolo Antonetti & Carmen Valor [] []
Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance
—Yang Lu, Savvas Papagiannidis & Eleftherios Alamanos [] []
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands
—Ali Tezer & Maryam Tofighi [] []
Reducing meat consumption at work and at home: facilitators and barriers that influence contextual spillover
—Caroline Verfuerth, Diana Gregory-Smith, Caroline J. Oates, Christopher R. Jones & Panayiota Alevizou [] []
Spillover in the context of forced behaviour change: observations from a naturalistic time-series study
—Sebastian Isbanner, Jennifer Algie & Nina Reynolds [] []
The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
—Joan Carlini & Debra Grace [] []
A typology of second-hand business models |
—Mika Yrjölä, Harri Hokkanen & Hannu Saarijärvi [] []
Structural topic modelling segmentation: a segmentation method combining latent content and customer context
—Jorge E. Fresneda, Thomas A. Burnham & Chelsey H. Hill [] []