J Mar Analytics
Introduction
Journal of Marketing Analytics, 9(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
A tribute to our heroes and thoughts about collaborative relationships
—Maria Petrescu, Anjala S. Krishen []
The impact of questionnaire length on the accuracy rate of online surveys
—Takumi Kato, Taro Miura []
Extended innovation diffusion models and their empirical performance on real propagation data
—Sergei Sidorov, Alexey Faizliev, Vladimir Balash, Olga Balash, Maria Krylova, Aleksandr Fomenko []
Marketing response and temporal aggregation
—Philip Hans Franses []
BERT: a sentiment analysis odyssey
—Shivaji Alaparthi, Manit Mishra []
Discovering shopping visitors’ behavior and preferences using geo-tagged social photos: a case study of Los Angeles City
—Thanh-Hieu Bui []
The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism
—Zazli Lily Wisker, Robert Neil McKie []