J Adv
Introduction
Journal of Advertising, 50(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
How to Get Published in the Journal of Advertising: Tips from the Inside
—Shelly Rodgers [] []
Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers
—Scott Connors, Katie Spangenberg, Andrew Perkins & Mark Forehand [] []
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
—Eunjin (Anna) Kim, Margaret Duffy & Esther Thorson [] []
Olympic Sponsorships and Brand Value: An Empirical Analysis
—Atefeh Yazdanparast & Omer Bayar [] []
Literature Review Corner
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
—Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman [] []
The Gamification of Branded Content: A Meta-Analysis of Advergame Effects |
—Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend [] []
Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
—Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders [] []
Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions
—Federico de Gregorio & Kasey Windels [] []