Intl J Adv
Introduction
International Journal of Advertising, 40(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
On Hideki Matsuyama and the need for more study of global brand equity
—Charles R. Taylor [] []
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
—Liselot Hudders, Steffi De Jans & Marijke De Veirman [] []
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
—Chen Lou & Quan Xie [] []
Distance matters: the effects of self-brand connections and construal levels on ad responses
—So Young Lee, Chan Yun Yoo, Dong Hoo Kim & Yoon Hi Sung [] []
Privacy concerns about personalized advertising across multiple social media platforms in Japan: the relationship with information control and persuasion knowledge
—Mariko Morimoto [] []
Water conservation campaigns in an emerging economy: how effective are they?
—Daniel K. Maduku [] []
Perspective
Deepfakes: perspectives on the future reality of advertising and branding
—Jan Kietzmann, Adam J. Mills & Kirk Plangger [] []