Cust Needs Solutions
Introduction
Customer Needs and Solutions, 8(1/2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments
—Tammo H.A. Bijmolt, Michel Wedel, Wayne S. DeSarbo []
More or Less? Consumer Goal Orientation and Product Choice
—Haipeng (Allan) Chen, Woojin Choi, Yan (Lucy) Liu, Haoying Sun, Fu Liu []
Herding Among Retail Shoppers: the Case of Television Shopping Network
—Ye Hu, Kitty Wang, Ming Chen, Sam Hui []
Power and Message Framing: the Case of Comparative Advertising
—Xingbo Li, Shalini Sarin Jain, Yiqin Alicia Shen, Shailendra Pratap Jain []