Sustainability and Climate

Introduction

A JM Better Marketing for a Better World Forum, 9 Jun 2021

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Events

Author: Christine Moorman

Sustainability and Climate: Join Us for a Better Marketing for a Better World Forum

The Journal of Marketing Special Issue on Better Marketing for a Better World (BMBW) launched an initiative to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.

This forum seeks to further develop the theme of sustainability and climate concerns and to move this critical topic to a more prominent place in the field. In the first hour of the forum, the authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research. In the second hour, participants will be invited to an intimate discussion and networking opportunity with the authors and other scholars and practitioners to discuss research questions and directions to help marketing contribute to this global imperative. Join if you want to learn more, engage with the authors, or simply listen.

June 9, 12PM-2PM:

Participating authors:

  • WanqingZhang, PradeepChintagunta, and ManoharKalwani, “Social-Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China”
  • JenniferSun, SilviaBellezza, and NeeruPaharia, “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption”
  • ClaudiaGonzalez-Arcos, Alison M.Joubert, DaianeScaraboto, Rodrigo Guesalaga, and JörgenSandberg, “’How Do I Carry All This Now?’: Understanding Consumer Resistance to Sustainability Interventions”
  • Siddhanth (Sid)Mookerjee, YannCornil, and JoAndreaHoegg, “From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce”