Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Do stereotypes matter for brand attachment?
—Arnold Japutra, Sebastian Molinillo, Yuksel Ekinci []
A new frontier: alcohol sponsorship activation through esports
—Sarah J. Kelly, Dymphna Van der Leij []
Impact of consumer innovativeness on really new product adoption
—Mona Seyed Esfahani, Nina Reynolds []
Sustainability-oriented strategy and Sustainable Development Goals
—Priscila Borin de Oliveira Claro, Nathalia Ramajo Esteves []
Understanding the impact of CSR domain on brand relationship quality
—Amit Shankar, Rambalak Yadav []
Factors affecting customer satisfaction on online shopping holiday
—Shian-Yang Tzeng, Myriam Ertz, Myung-Soo Jo, Emine Sarigöllü []
Moral judgment and perceived justice in service recovery
—Ke Ma, Xin Zhong []