J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 26(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Telecom microfinance banking versus commercial banking: a battle in the financial services sector
—Waqar Younas, K. Ramanathan Kalimuthu []
Classifying potential users of live chat services and chatbots
—Lova Rajaobelina, Line Ricard []
Creating advocates: understanding the roles of CSR and firm innovativeness
—Syed Shujaat Ali Shah, Zia Khan []
Adoption of digital banking channels in an emerging economy: exploring the role of in-branch efforts
—Simran Jit Kaur, Liaqat Ali, M. Kabir Hassan, Md Al-Emran []
Comparative analysis of prescribed and actual interest rates of the Anchor Borrowers’ program in Imo State, Nigeria
—Augustine Odinakachukwu Ejiogu []