J Con Mar
Introduction
Journal of Consumer Marketing, 38(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands
—Nilesh Arora, Sanjeev Prashar, Sai Vijay Tata, Chandan Parsad []
The effects of matching empty ad space color to featured product’s color on consumer buying impulse
—Nazuk Sharma []
Developing brand advocacy through brand activities on Facebook
—Youngtae Choi, Michael W. Kroff, Junga Kim []
Will a green color and nature images make consumers pay more for a green product?
—Manoshi Samaraweera, Jeanetta D. Sims, Dini M. Homsey []
When time pressure counters the zero price effect
—John Bowman Dinsmore, Scott A. Wright, Daria Plotkina []
Contrasting profiles of product returners and keepers
—Dong Hwan Lee []
Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance
—Elyria Kemp, My (Myla) Bui, McDowell Porter, III []
Television viewing and conspicuous consumption of households: evidence from India
—Avinash Kumar, Rajeev Kumra []
Exploring lack of closure as a brand transgression
—Jacqueline Burgess, Christian Jones []
Shopping well-being: the role of congruity and shoppers’ characteristics
—Kamel El Hedhli, Imene Becheur, Haithem Zourrig, Walid Chaouali []