Euro J Mar
Introduction
European Journal of Marketing, 55(5)
POSTING TYPE: TOCs
Influence of CEOs religious affiliations on firms advertising spending and shareholder value
—Hannah Oh, John Bae, Imran S. Currim, Jooseop Lim, Yu Zhang []
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives
—Jana Bowden, Abas Mirzaei []
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers evaluation
—Ning Zhang, Liqin Yu, Alex S.L. Tsang, Nan Zhou []
How implicit self-theories and dual-brand personalities enhance word-of-mouth
—Sudipta Mandal, Arvind Sahay, Adrian Terron, Kavita Mahto []
Its a question of talent! The interplay of design complexity and talent information on consumers product design responses
—Marcel Grein, Annika Wiecek, Daniel Wentzel []
Consumer susceptibility to social influence in new product diffusion networks: how does network location matter?
—Honghong Zhang, Xiushuang Gong []
Does hot lead to not so hot?
—Chun-Tuan Chang, Dickson Tok, Xing-Yu (Marcos) Chu, Yu-Kang Lee, Shr-Chi Wang []
Assessing stakeholder network engagement
—Shintaro Okazaki, Kirk Plangger, Thomas Roulet, H矇ctor D. Men矇ndez []
Stabilising collaborative consumer networks: how technological mediation shapes relational work
—Marian Makkar, Sheau-Fen Yap, Russell Belk []
Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations
—Miyuri Shirai, Takuya Satomura []