Brand Equity and Its Effects
Introduction
Mike Nguyen seeks manuscripts on the effects of brand equity for a meta-analysis
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog
Author: Mike Nguyen
Dear colleagues,
I am conducting a meta-analysis on the effects of brand equity and its attributes (i.e., brand loyalty, brand awareness, brand association/image, and perceived quality) on firm performance. If you have any work on this topic, I hope you can share it, and I’d be happy to include it in this study if appropriate. Please send your article and results (i.e., correlation matrix) to mikenguyen@mail.missouri.edu.
Thank you very much for your time,
Mike Nguyen