J Soc Mar
Introduction
Journal of Social Marketing, 11(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
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Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change
Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami, Ceren Ekebas-Turedi
Understanding how gamification influences consumers’ dietary preferences
—Selin Ögel Aydın, Metin Argan []
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising
—Payal S. Kapoor, Vanshita Singhal []
Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions
—Carina Roemer, Sharyn Rundle-Thiele, Patricia David []
Why are some people not socially distancing during COVID-19? A segmentation study
—Denni Arli, Tyson Ang, Shuqin Wei []