J Mar Man
Introduction
Journal of Marketing Management, Volume 37(5
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’
—Kelly Pemberton & Jennifer Takhar [] []
Raising the dead: on brands that go bump in the night
—Stephen Brown, Anthony Patterson & Rachel Ashman [] []
Echoing the golden legends: storytelling archetypes and their impact on brand perceived value
—Stéphane Ganassali & Justyna Matysiewicz [] []
Rethinking non-profit brands through a volunteer lens: time for B2V
—Sarah-Louise Mitchell & Moira Clark [] []
Acculturation and apparel store loyalty among immigrants in Western countries
—Md Ashaduzzaman, Charles Jebarajakirthy, Manish Das & Amit Shankar [] []
Experiencing ethical retail ideology in the servicescape |
—Maria Pecoraro, Outi Uusitalo & Anu Valtonen [] []
Constructing the moral geographies of educational dark tourism
—Emma Dresler & Jochen Fuchs [] []
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies
—Benjamin Rosenthal, Flavia Cardoso & Carla Abdalla [] []