J Interactive Mar
Introduction
Journal of Interactive Marketing, 43
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Now You See Me: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping
—Bo Huang, Carolane Juaneda, Sylvain S矇n矇cal, Pierre-Majorique L矇ger [] []
How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding
—Armin M瓣rz, Michael Lachner, Christian G. Heumann, Jan H. Schumann, Florian von Wangenheim [] []
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility
—Hung M. Dao, Aristeidis Theotokis [] []
Predicting Tie Strength with Ego Network Structures
—Simon Stolz, Christian Schlereth [] []
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
—Anniek W. Eigenraam, Jiska Eelen, Peeter W.J. Verlegh [] []
An Empirical Analysis of Location-Based Mobile AdvertisingDeterminants, Success Factors, and Moderating Effects
—Oliver T. Kurtz, Bernd W. Wirtz, Paul F. Langer [] []
Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions
—Jidong Han, Peter T.L. Popkowski Leszczyc, Zelin Zhang [] []