J Global Mar
Introduction
Journal of Global Marketing, 34(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust
—Thomas Aichner, Robert Wilken & Paolo Coletti [] []
Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands
—Prashant Raman & Kumar Aashish [] []
Arab-Muslim Americans’ personality riddle and consumer ethnocentrism
—Saeb F. Al Ganideh & Iddrisu Awudu [] []
Employing Enviropreneurial Marketing Strategies to Gain Legitimacy
—Arilova Randrianasolo [] []
What Drives Importer Opportunism? Learning from a Developing Country in Latin America |
—A. F. M. Jalal Ahamed, Rodney L. Stump & Fabrizio Noboa [] []