J Strategic Mar
Introduction
Journal of Strategic Marketing, 29(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The dimensionality of the market orientation construct
—James M. Crick [] []
Gender and the CMO: do the differences make a difference? |
—Christine Pitt [] []
CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity
—Madhurima Deb, Vinay Kumar Sharma & Vibhas Amawate [] []
Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
—Jun-Hwa Cheah, Hiram Ting, Park Thaichon, Kim-Shyan Fam & Martin Bazylewich [] []
A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media
—Aman Abid, Paul Harrigan & Sanjit Roy [] []