J Relationship Mar
Introduction
Journal of Relationship Marketing, 20(2)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing
—Pradeep Kautish, Rajesh Sharma & Arpita Khare [] []
Antecedents and Outcomes of Brand Identification with Apple Products among Iranian Consumers
—Reza Fazli-Salehi, Mohammad Azadi, Ivonne M. Torres & Miguel ngel Z繳簽iga [] []
An Institutional Theory Perspective on Retailer Loyalty
—Rama K. Jayanti [] []