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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Special issue: Consumer brand relationships

Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
—Jorge Matute, Ramon Palau-Saumell, Nicoletta Occhiocupo []

Role of brand attachment in customers’ evaluation of service failure
—Jose Luis Saavedra Torres, Monika Rawal, Ramin Bagherzadeh []

Brand hate: a multidimensional construct
—Chun Zhang, Michel Laroche []

Guest editorial
—Marc Fetscherin, Cleopatra Veloutsou, Francisco Guzman []

Is brand love materialistic?
—Aaron Ahuvia, Philipp A. Rauschnabel, Aric Rindfleisch []

“Fight or flight”: coping responses to brand hate
—Oula Bayarassou, Imene Becheur, Pierre Valette-Florence []

Exploring the antecedents and outcomes of destination brand love
—Suzanne Amaro, Cristina Barroco, Joaquim Antunes []

What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer–brand relationship
—Sojin Jung, Gargi Bhaduri, Jung E. Ha-Brookshire []

Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
—Matti Haverila, Caitlin McLaughlin, Kai C. Haverila, Mehak Arora []

Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
—Jorge Matute, Ramon Palau-Saumell, Nicoletta Occhiocupo []

Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure
—Ya Zhang, Jing Zhang, Kongkidakarn Sakulsinlapakorn []