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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Happiness Begets Money: Emotion and Engagement in Live Streaming
—Yan Lin, Dai Yao, and Xingyu Chen [] []

Navigating Shared Consumption Experiences: Clarity ÂÜÀòÉç¹ÙÍøt a Partner’s Interests Increases Enjoyment
—Yuechen Wu, Rebecca W. Hamilton, Nicole You Jeung Kim, and Rebecca K. Ratner [] []

Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making
—Walter Herzog, Johannes D. Hattula, and Darren W. Dahl [] []

How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?
—Zhenling Jiang, Dennis J. Zhang, and Tat Chan [] []

Psychological Ownership of (Borrowed) Money
—Eesha Sharma, Stephanie Tully, and Cynthia Cryder [] []

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms
—Huanhuan Shi, Rajdeep Grewal, and Hari Sridhar [] []

Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing
—Kaitlin Woolley and Marissa A. Sharif [] []

Political Identity and Preference for Supplemental Educational Programs
—Jihye Jung and Vikas Mittal [] []

How Life-Role Transitions Shape Consumer Responses to Brand Extensions
—Lei Su, Alokparna (Sonia) Basu Monga, and Yuwei Jiang [] []

Do Animated Line Graphs Increase Risk Inferences?
—Junghan Kim and Arun Lakshmanan [] []