J Mar Comm
Introduction
Journal of Marketing Communications, 27(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Feel, think, avoid: Testing a new model of advertising avoidance
—Louise Kelly, Gayle Kerr, Judy Drennan & Syed Muhammad Fazal-E-Hasan [] []
The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
—Sun-Young Park, Moonhee Cho & Soojin Kim [] []
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
—T. J. Weber, Darrel D. Muehling & Ioannis Kareklas [] []
Using topdog versus underdog brand biography in advertising: Effects of similarity and consumption decision of non-deceptive counterfeits
—Komal Nagar [] []
Is it all for show?: Environmental brand identification on skin care and cosmetic websites
—Michelle I. Seelig, Ruoyu Sun, Huixin Deng & Sanchary Pal [] []