J Macromar
Introduction
Journal of Macromarketing, 41(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics
—Haseeb A. Shabbir, Michael R. Hyman, and Alena Kostyk [] []
Communication
Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power
—Philip Kotler, Hermawan Kartajaya, and Abdullah Alaydrus [] []
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective
—Gene Laczniak and Clifford Shultz [] []
Spinning: Zooming in an Atypical Consumer Behavior
—Olivier Mesly [] []
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts
—Zeynep Baktir and Forrest Watson [] []
Techno-Social Disruption, Autobiographical Obsolescence and Nostalgia: Why Parental Concerns about Smart Phones and Social Media Have Historical Precedents as Old as the Printed Word
—Charles Areni [] []
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy
—Swapnil Saravade, Reto Felix, and A. Fuat Fırat [] []
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
—Himadri Roy Chaudhuri and Sujit Raghunathrao Jagadale [] []
Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste
—Marcus Wilcox Hemais and Rafaela Barbosa Ferreira dos Santos [] []
The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System
—Cristina Mele and Tiziana Russo Spena [] []
Brand Externalities: A Taxonomy
—Shoaib M. Farooq Padela, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft [] []
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
—Moutusy Maity and Ramendra Singh [] []
Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective
—Charlene A. Dadzie, Evelyn M. Winston, Alvin J. Williams, and Kofi Q. Dadzie [] []
Marketing System Failure: Revisioning Layton’s Marketing System Model
—Janine Williams, Janet Davey, and Micael-Lee Johnstone [] []
Book Reviews
Museum Marketization: Cultural Institutions in the Neoliberal Era
—Terrence H. Witkowski [] []
The Worst Is Yet to Come: A Post-Capitalist Survival Guide
—Kallum Pembro [] []
Brand Hate: Navigating Consumer Negativity in the Digital World
—Eric Krszjzaniek [] []