SportSIG Awards Announced
Introduction
The 蹤獲扦夥厙's Sport & Sponsorship-Linked Marketing SIG has named Lane Wakefield its Emerging Scholar in Sport Marketing and awarded Wakefield, Wakefield, and Keller (2020) its Paper of the Year"
INTEREST CATEGORY: SPORTS AND SPONSORSHIP
POSTING TYPE: Awards
Author: Jonathan Jensen
Wakefield named SportSIG “Emerging Scholar”
Wakefield, Wakefield, and Keller (2020) in JA awarded “Paper of the Year”
Chicago, IL – The 蹤獲扦夥厙’s (蹤獲扦夥厙) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) has named Lane Wakefield its “Emerging Scholar in Sport Marketing” and awarded Wakefield, Wakefield, and Keller (2020) its “Paper of the Year” in Sport Marketing. No nominations were received for the Distinguished Career Contributions award this year.
Distinguished panels of judges comprised of former SportSIG awardees chose winners in both categories from the groups of nominees.
Wakefield, Clinical Assistant Professor of Marketing at Baylor University’s Hankamer School of Business, received the award on the strength of publications in several high-ranking marketing and sport management journals, including the Journal of Advertising. Journal of Advertising Research, Journal of Service Research, Marketing Intelligence & Planning, and Sport Management Review. Runner-up was Jason Doyle of Griffith University.
SportSIG’s “Paper of the Year” in Sport Marketing, published in the Journal of Advertising in 2020, is entitled “Understanding sponsorship: A consumer centric model of sponsorship effects and was co-authored by Lane Wakefield, Kirk Wakefield, and Kevin Keller. Runner-up was Sponsorship-linked marketing: Surpluses and shortages,” co-authored by T. Bettina Cornwell of the University of Oregon and Youngbum Kwon of the University of Michigan, and published in the Journal of the Academy of Marketing Science in 2020.
Kirk Wakefield is the Edwin W. Streetman Professor of Retail Marketing in the Hankamer School of Business at Baylor University, while Keller is the Senior Associate Dean of Marketing and Communications and E.B. Osborn Professor of Marketing at Dartmouth College. Their paper contributes a new definition of sponsorship and a three-step, consumer-centric model of sponsorship effects, featuring a sequence of antecedents, mediators, and consequences for sponsorship. The paper also features a concise literature review of sponsorship research, including prevailing input, output and process factors from past research, as well as a road map for future sponsorship research.
Each award winner will be presented with a plaque and honored at a special pre-conference event prior to the 2021 蹤獲扦夥厙 Summer Academic Conference in August.