J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 29(2)
POSTING TYPE: TOCs
Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective
—Kelly Weidner, Cheryl Nakata & Zhen Zhu [] []
Can’t take my eyes off of the model: the impact of sexual appeal and product involvement on selective attention to advertisements
—Zijian Gong, Steve Holiday & R. Glenn Cummins [] []
Social media continuation intention: a contrarian analysis
—Rania S. Hussein, Salah S. Hassan & David Ashley [] []
Knowledge-based resources in explaining service recovery performance: a multilevel investigation
—Samiha Mjahed Hammami, Nizar Souiden & Khaled Bennour [] []
Clinical Screener (CS): Instrument refinement and comparison of compulsive buying prevalence among Polish young consumers of Eastern Europe to Western culture
—Piotr Tarka & Jasurbek Babaev [] []
Consuming beyond means: debt trap of conspicuous consumption in an emerging economy
—Saravana Jaikumar & Yukti Sharma [] []
Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce
—Daria Plotkina & Hélène Saurel [] []