J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 49(3)
POSTING TYPE: TOCs
Editorial
The importance of behavioral outcomes
—John Hulland, Mark Houston []
A theory of multiformat communication: mechanisms, dynamics, and strategies
—Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier []
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
—Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury []
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
—Katharina Keller, Christian Schlereth, Oliver Hinz []
Correction
Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time
—Katharina Keller, Christian Schlereth, Oliver Hinz []
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects
—William L. Cron, Sascha Alavi, Johannes Habel, Jan Wieseke, Hanaa Ryari []
The dynamic nature of marketing constructs
—Lars Bergkvist, Martin Eisend []
Sales enablement: conceptualizing and developing a dynamic capability
—Robert M. Peterson, Avinash Malshe, Scott B. Friend, Howard Dover []
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
—Carter Morgan, Tatiana M. Fajardo, Claudia Townsend []
A customer portfolio management model that relates company’s marketing to its long-term survival
—Leigh McAlister, Shameek Sinha []
Governance implications of modularity in sourcing relationships
—Nukhet Harmancioglu, Stefan Wuyts, Peren Ozturan []