Mar Intel Planning
Introduction
Marketing Intelligence & Planning, 39(3)
POSTING TYPE: TOCs
Satisfaction in sports: a meta-analytic study
—Fernando De Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio, Andre Francisco Alcântara Fagundes, Miriam Mariani Henz []
Do value cocreation and engagement drive brand evangelism?
—Paul Harrigan, Sanjit K. Roy, Tom Chen []
Driving COBRAs: the power of social media marketing
—Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III, Mauro Jose De Oliveira []
Business-to-business marketing responses to COVID-19 crisis: a business process perspective
—Jun Kang, Zihe Diao, Marco Tulio Zanini []
Loyalty layers, expectations and the role of knowledge
—Sara Quach, Park Thaichon, Robin E. Roberts, Scott Weaven []
On the collective efficacy of social media teams
—Wondwesen Tafesse, Tor Korneliussen []
Ends justify the means! Attitude toward ambush marketing
—Muhammed Bilgehan Aytaç []
Marketing investment and pharmaceutical product diffusion
—Xiaoyan Qian, Hao Yin, Xiaotong Li []
The impact of eWOM on consumer brand engagement
—Mukta Srivastava, Sreeram Sivaramakrishnan []
Customer engagement in sales promotion
—Azam Kaveh, Mohsen Nazari, Jean-Pierre van der Rest, Seyed Abolghasem Mira []