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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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An Approach to Integrating Market Research with Customer Insights through the Development of IoT Products
—Karla Straker, Genevieve Mosely & Cara Wrigley [] []

Factors Affecting Sustainable Consumer Behavior in the MENA Region: A Systematic Review
—Sayed Elhoushy & Pietro Lanzini [] []

Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India
—Arpita Agnihotri & Saurabh Bhattacharya [] []

Dimensions of Luxury Hospitality Service Personal Values in Confucian Culture: Scale Development and Validation
—Nguyen Thi Cam Le & Vo Thi Quy [] []

The Role of Self-Construal and Competitiveness in Consumers’ Self-Brand Connection with Domestic vs. Foreign Brands
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga [] []

Effect of Appeal of Social Products on Product Choice: Evidence from Japan
—Masaya Ota, Takao Iijima & Yusuke Sakata [] []

The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands
—Mehedi Hasan & M. Sadiq Sohail [] []