J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 6(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow
—Catherine Coleman, Eileen Fischer, and Linda Tuncay Zayer [] []
Real Men Dont Buy Mrs. Clean: Gender Bias in Gendered Brands
—Nathalie Spielmann, Susan Dobscha, and Tina M. Lowrey [] []
Female Stereotypes in Print Ads: A Longitudinal Analysis from an Institutional Viewpoint
—Andres Rodriguez Veloso, Kavita Miadaira Hamza, Lara Petrini Victorino, and Lealis Vaz Meleiro Lopes [] []
The Sleep-Deprived Masculinity Stereotype
—Nathan B. Warren and Troy H. Campbell [] []
Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers Views of LGBTQ Ads
—Steven Shepherd, Tanya L. Chartrand, and Gavan J. Fitzsimons [] []
Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets
—Ela Veresiu and Marie-Agn癡s Parmentier [] []
This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions
—B. Yasanthi Perera, Sarita Ray Chaudhury, Pia A. Albinsson, and Lubna Nafees [] []
Velocity and Vertigo: Gender Trends in Consumer Research: In Conversation with Fernando Desouches, Linda Ong, and Linda Scott
—Catherine Coleman, Linda Tuncay Zayer, Fernando Desouches, Linda Ong, and Linda Scott [] []
Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Pe簽aloza, and Craig Thompson
—Jenna Drenten, Pauline Maclaran, Lisa Pe簽aloza, and Craig J. Thompson [] []