IMRC 2021
Introduction
Interactive Marketing Research Conference, 20-22 & 25-27 Oct 2021; Deadline 31 May
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Conferences
Author: ELMAR Moderator
Organized by and the , Fordham University, the IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers. In support of the ®, the IMRC will take place on October 20-22 & October 25-27, 2021. The event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing.
The conference will focus on Interactive Marketing 2.0: Expanding the Boundaries of Interactive Marketing. Participants will identify innovative applications for interactive marketing and address how existing theoretical frameworks and analytical tools can be extended to 1) tackle research questions in new contexts and 2) to create knowledge and value for a myriad of stakeholders.
Marketing EDGE’s Journal of Interactive Marketing® serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.
One of the favorite aspects of the conference is the opportunity to network with similarly-minded colleagues.
Conference Chairs
- Lerzan Aksoy
- Sertan Kabadayi
- Yves Van Vaerenbergh
Three Key Dates
- Submission Deadline – May 31, 2021
- Acceptance Notification – June 30, 2021
- Event – October 20-22 & October 25-27, 2021
Two Key Links