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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Awards

Author: Mansur Khamitov

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CBSIG Small Research Grant Funding for 2021

The Consumer Behavior Special Interest group of the ÂÜÀòÉç¹ÙÍø is a group of nearly 1,000 ÂÜÀòÉç¹ÙÍø academics interested inÌýconsumer behavior insights for managerial decision making.

As a way to support our members during the pandemic, particularly our student members of the ÂÜÀòÉç¹ÙÍø-DOCSIG, we are offering a number of competitive research grants on the theme of Managerially Relevant Consumer Insights in the range of $1000-$1250 each.

One key objective of research funded by CBSIG is to demonstrate how insights and researchÌýon consumer behavior can be used to enhance managerial or public policy decision making, and particularly how to support strategy formulation and implementation efforts. The outcome of such an approach will be consumer-based strategies for business performance and policy making.

This research funding seeks to advance theory and evidence relating consumer insights to business strategies. We encourage a wide range of research ideas: behavioralÌýpapers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other approaches to creating strategically relevant consumer insights. We welcome submissions from any methodological paradigm; the key is a focus on consumers and managerial insights.

Formatting Guidelines

All research grant proposals are to be submittedÌýas a pdf documentÌývia email toÌýdlhoffman@gwu.edu. As grants are intended to be small, the budget requested should be in the range of $1000-$1250 or less. The pdf document should be structured as follows:

1) Cover page

2) Statement of Research Problem

3) Research Objectives and Results to Date

4) Research Plan

5) Potential CB Insights for Managerial Decision-Making

6) Need for Funding

7) Budget Table

8) References

Figures and Tables should be embedded and the information in points 2-7 should be no more than 1500 words (Cover Page and the References do not count in the word length). ÌýThe Cover Page should contain the researchers’ full contact information.

In your submission, please explain why you are requesting research funding, including whether funds have been reduced at your current institution.ÌýThe proposal should contain details on what you plan to do (i.e. data to be used and planned analyses rather than a long literature review or justification of hypotheses).

Please format your grant proposal according to theÌýJournal of MarketingÌýstyle guidelines, and include basics such as:ÌýFont:Ìý12 point, Times New Roman, Text [Including references]:ÌýDouble-spaced, left-justified. Page Layout:Ìý1-inch margins on all sides with page numbers in the upper right corner and no header/footer.

Submission

Applicants for a CBSIG research grant must be current members of the ÂÜÀòÉç¹ÙÍø Consumer Behavioral Special Interest Group (CBSIG) or the ÂÜÀòÉç¹ÙÍø Doctoral Student Special Interest Group (DOCSIG). Please send your submission to Professor Donna Hoffman, CBSIG Chair: dlhoffman@gwu.edu byÌýFriday, June 11, 2021, 11:59pm ET.

All research grant proposals will be subject to a review process by the CBISG Leadership team (more information can be found at ) and will be evaluated based on fit with the SIG’s focus onÌýconsumer behavior insights for managerial decision making, as well as conceptual and methodological rigor, feasibility, need for funding, and the significance of the conclusions for marketing management.

Decisions will be made byÌýFriday, June 25, 2021.