Understanding Prosumer Behavior in the Platform Ecosystem
Introduction
Special issue of the European Journal of Marketing; Deadline now 31 Oct 2021
- ELMAR Admin
- Posting Types
-
- Consumer Behavior
- Doctoral Students
- Entrepreneurial
- Global Marketing
- Innovation and Tech
- Interorganizational
- Marketing and Society
- Marketing Communications
- Marketing for Higher Ed
- Marketing Research
- Marketing Strategy
- Relationship Marketing
- Retail and Pricing
- Sectors
- Selling and Sales Man
- Service
- Sports and Sponsorship
- Sustainability
- Teaching and Learning
- GeoTags